Summit Automotive is a Wisconsin-based car dealership selling Chrysler, Dodge, Ford, Ram, and Jeep vehicles. With the popularity of the Jeep brand, the Summit team decided they wanted to create a Jeep-focused showroom. With land across the street from their Fond du Lac, WI location, Summit Auto partnered with Excel to make this vision come to life.

The project goal was to create a space that helps people make positive memories whether they already owned and loved a Jeep, or were experiencing the brand for the first time. Excel created a design that embodies the Jeep brand, creating a natural, but flashy look.