Fond du Lac School district covers about 75 square miles in Fond du Lac County and serves approximately 6,700 students. The district is comprised of nine elementary schools, three middle schools, Fond du Lac High School and the STEM Academy (Grades 6-12) charter school. With 14 different school buildings, 14 different logos, 14 different sets of school colors, the district began to feel a disconnect between each school and it's association to the Fond du Lac School District. Together, we set out on a mission to remedy this issue.

The brand development process began with a thorough analysis of the district's strengths, values, and unique attributes. It was essential to engage with various stakeholders, including students, teachers, and the broader community, to understand their perceptions and expectations. From their we created a visual identity, including a fresh logo and color palette for the Fond du Lac School District and each of it's 14 schools.

With this project running in tandem with the Fond du Lac Athletic Complex construction, our team was able to utilize the updated branding and provide designs for the turf playing surface, donor wall, and branded areas of the stadium.